Marketing/PR at G2 Crowd
Online Media | Greater Chicago Area, US
Daniel Honigman is a Chicago-based digital strategist, and is currently on the team at G2 Crowd. Most recently, he was a Director at Olson, and a Senior Planner at Critical Mass. Before that, he was Digital Strategy Director at LoSasso Integrated Marketing, where his work won a Business Marketing Association (BMA) 2013 Tower Award.
Prior to that, he co-founded AdYapper, a digital startup in the ad measurement space. Going back even further, he was Social Media & Mobile Manager for Sears/Kmart Consumer Electronics, where his work was awarded with two 2011 Bulldog Digital/Social PR Awards, a PR News Digital Award Honorable Mention and a SABRE Certificate of Excellence.
Daniel's also been an award-winning digital PR professional working with clients such as General Motors, Oscar Mayer, Kraft Foods and Campbell Soup Company, and writing company papers and POVs, one of which won a 2009 MarCom Platinum Award.
He cut his teeth as an industry-leading Social Media Strategist for the Chicago Tribune, and then The Tribune Company, where he broke new ground in the news business, having created numerous social media newsroom initiatives such as the successful Colonel Tribune (http://on.mash.to/66HCy), which was a Forrester "Groundswell" award finalist. He's also Webby Award-nominated.
Specialties: Daniel is an award-winning digital professional who specializes in: online strategy, social business development, content development and production, social and new media, journalism and public relations, search engine optimization (SEO), and basic HTML and Web site development. He is also proficient in or has had extensive use of digital marketing tools, including Omniture, Radian6, Lithium, Hootsuite, Tweetdeck, Google Analytics, Google AdWords, Facebook Ads, Wordpress and other Content Management Systems (CMS).